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Wine and Sensory Experiences Bring You In Touch with Wine Flavors and Emotions

Michael Perman

Wine and Sensory Experiences Bring You In Touch with Wine Flavors and Emotions


Has music ever saved your soul? Has natural beauty ever left you breathless? Has the flavor or the aroma of anything overwhelmed you with joy?

violin, wine and a sommelier top hat
C'EST WHAT? Pairs wine with music. Photo by Ruslan Sikunov on Unsplash

Tasting wine can be a sensory experience that activates a spectrum of neurotransmitters, a range of emotions, and daydream visions. Wine tasting is inherently a lovely sensory-stimulating experience that enables wine lovers to expand their understanding and appreciation for wines. 


Wine and Sensory Experiences: Connecting You with Flavors and Emotions

Now, Sommeliers such as Michael Perman at C'EST WHAT? Wine and Sensory Sommeliers

are expanding the spectrum of sensory integrations with wine by adding aromas and flavors that mimic what you find in wine, stories, and games and activate your understanding of the wine’s terroir. And MUSIC to activate your imagination and understand what flavor and texture mean in the wines. The C'EST WHAT? The approach to wine-tasting experiences is fabulous for special events and weddings.


Unique Wine Experiences

Wineries are also offering memorable customer experiences that activate your senses.

Stags’ Leap’s Sensory 101 experience deploys a fabulous SEE, SWIRL, SNIFF, AND SIP methodology that provides the perspective of professional sommeliers and how they evaluate wine. 



Pairing Wine with Words and Music

Wine Enthusiast recently published a menu of author selections for pairing wines with words. For example, Stephanie Danler Stray (Penguin Random House, 2020) pairs Mrs. Bridge, a rare classic by Evan S. Connell, with chilled Chenin Blanc from the Loire, like Nicolas Reau’s Attention Chenin Mechant.

Anne Enright Actress (W.W. Norton, 2020):  Pairs “, a beautiful, reflective book from the great Hungarian novelist Sandor Marai, in which two old men sit up late, talking about their lives and their love for the same woman, with a beautiful Tokaji Aszú”. 

Elevate Your Wine Experience

I envision my next wine event pairing Spanish Wines with music—something bubbly, something salty, one mellow, and one bold musical piece that brings people to another place where they can detect, register, savor, and remember each flavor and emotion their wines emit. 

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